2.8 KiB
name, description, version, author, license, metadata
| name | description | version | author | license | metadata | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| content-rewriting | Rewrite external content (listings, descriptions, emails, bios) to match the user's voice — warm, personal, grounded. Not professional/agent-speak, not silly/folksy. | 1.0.0 | Hermes Agent | MIT |
|
Content Rewriting
Rewrite the user's text to sound like a real person, not a real estate agent, marketer, or corporate copywriter.
Tone Target
- Warm and personal — like someone who actually lives there / uses the thing
- Grounded — plain language, no buzzwords, no "nestled" or "boasts" or "features"
- Not professional/agent-speak — strip "looking for long term tenants," "showcasing," "abundant," "ample"
- Not silly/folksy — no "thank god," no "honestly my favorite part," no "or whatever," no over-the-top casual
Pitfall: Overcorrecting to "Too Silly"
When the user says "make it sound like a regular person" or "less professional," the natural instinct is to go very casual. Don't. The user rejected this: "Too silly. Make it less."
The sweet spot: warm but restrained. Personal but not performatively casual. Think "neighbor telling you about the place" not "friend gushing about it."
Process
- Read the original text
- Identify agent-speak / marketing phrases to cut
- Rewrite in plain, warm language
- Self-check: "Is this how a real person would describe their own place?" If it sounds like someone trying to sound casual, dial it back
- Offer to adjust further — shorter, more detail on X, or tone shift
Reference Example
See references/rental-listing-example.md for a worked rental listing that the user approved after multiple rounds of feedback. It demonstrates the target tone and the kinds of authentic details that work.
CRITICAL: Never Fabricate Details
Do not invent personal experiences, work situations, habits, or opinions to make copy sound more authentic. The user explicitly corrected this: "Don't make up facts. You don't know we both worked from home. Don't lie."
Authentic voice comes from how you phrase the details the user gave you — not from adding plausible-sounding personal anecdotes. If the user didn't say it, don't write it. If you're not sure, ask.
Example of fabrication: adding "we both worked from home out here with no issues" when the user only said the house has fiber internet. The user never mentioned their work situation.
Anti-Patterns
- "Hey!" openers
- "honestly," "thank god," "or whatever," "the works"
- Exclamation marks
- Over-explaining why something is good ("great for working from home, streaming, gaming, whatever")
- "Reach out" — use "get in touch" or just "let us know" sparingly
- Fabricating personal details to sound more authentic — only use what the user provided